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Local marketing has become one of the most powerful ways to reach and convert customers online.  With more than 2.5 billion local searches a month on Google alone, Google has taken notice of this fact and recently initiated a direct marketing campaign in targeted regions throughout the US to promote its local marketing opportunities. The [...]

Many of you are familiar with search engine ads, and may even have engaged in an online advertising campaign through one of Google’s ad programs or through Microsoft’s AdCenter. If so, many of you may have spent an awful lot of money without garnering the kind of results you were expecting. In my series Online [...]

Recently Google announced the addition of Google Instant on Google Places. Google Instant is identified as a ‘search-as-you-type’ feature that delivers results automatically as you type, with no need to hit ‘Enter’ or click the ‘search’ button. As soon as you see what you need predicted in gray text you can stop typing and your [...]

Google recently announced important updates to its ranking algorithm (nicknamed “Farmer’s Update”) that will likely adversely affect website owners who do not provide users with a high quality and relevant search experience. The company stated: “Our goal is simple: to give people the most relevant answers to their queries as quickly as possible.” Currently released [...]

With the consistently expanding online market currently serving over 1.9 billion consumers, Google offers a set of tools to help businesses expand and market globally. Launched recently, the Global Market Finder is a free tool to help businesses identify foreign markets in which there appears to be “high demand for their products and services.” Familiar [...]

For many small businesses, Google Apps for Business is the perfect fit. One of the most obvious benefits is cost. At only $50/user/year, you can manage upfront costs by buying only what you need. Google Apps is ‘cloud computing,’ meaning everything is performed and accomplished online over an internet connection, you don’t need to spend [...]