In Part 5 of this series: City Sites, Reviews & Recommendations, I discussed the impact of customer reviews on your local marketing search results and your online authority. Just as reviews and ratings are a form of recommendation, sharing your optimized, highly focused and strategically developed content by posting it to other social media and [...]
Tag Archives: Facebook
Online Advertising and User Intent: Part 2: Social Media Advertising
April 13, 2011
When most of you think of social media you think of Facebook or Twitter. There are actually many forms of social media that attract a wide variety of users intent on doing a number of diverse things. These sites include personal blogs, consumer review sites, professional networking sites like LinkedIn, local city sites, travel sites, [...]
Social Media is Important to Your Business Development
June 29, 2010
Many small and medium sized businesses are starting to understand the business development effectiveness of social media or social networking websites like Facebook, LinkedIn, Twitter, Buzz and others. According to Globalspec’s latest report, Trends in Industrial Marketing 2010: How Manufacturer’s Are Marketing Today, 68% of industrial respondents “plan to increase spending on social media in [...]
How Local Businesses Can Benefit from Facebook’s “Like It”
May 12, 2010
With the advent of social networking sites such as Facebook, word-of-mouth-advertising has received a whole new set of legs! The latest plug-in from Facebook allows site owners to place a “Like It” button on their webpage to allow users to attach the specific web page or blog entry, for example, to their Facebook Wall to [...]












May 5, 2011
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