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As part of your larger local marketing strategy, email marketing is a powerful and cost effective way to help you move your targeted recipients through the conversion process. In this part of the series I will show how to organize and manage your email marketing communications so that they work together with your social media, [...]

Local marketing has become one of the most powerful ways to reach and convert customers online.  With more than 2.5 billion local searches a month on Google alone, Google has taken notice of this fact and recently initiated a direct marketing campaign in targeted regions throughout the US to promote its local marketing opportunities. The [...]

I came across a great little B2B case study in a post by Michael Brenner that I recommend you all read. In a nutshell, by providing respondents with “directed paths and audience-specific messaging” the subject of the case study increased website conversion rates by 556%. It is so often the case that companies offer a [...]

In business, Holiday communications are really about saying ‘thank you’ and ‘we really appreciate you’ to those who have helped you by giving you business. They are a simple but very effective way to demonstrate your corporate values, reinforcing to your clients the good feelings they have about you. Oftentimes it is easy to forget [...]

Follow my blog with bloglovin The success of your website promotion and marketing initiatives is dependent upon your goals and your carefully planned strategy. An element of campaign success often overlooked is the landing page your targeted respondents will arrive at by following the link in your ad. You need to ask yourself where you [...]

According to both the June, 2010 Manufacturing ISM Report on Business and the Non-Manufacturing ISM Report on Business the overall economy continues to grow, joblessness is decreasing  (somewhat), and growth is happening albeit at a slow rate. So what effect can we expect this to have on online holiday retail?  And what do we need [...]