DeMicco.com

As you may know, when I am not writing my blog, I am running the Internet Marketing and Web Design and Development company I started in 1994 (AIMG.com).  I stay focused on my clients and when I wanted to start a blog I toyed with the idea of having my folks “make” me one.  After [...]

A successful local marketing campaign is designed not only to attract your targeted audience but to convert them to customers. At some point in the process all potential and existing customers will visit your website. It is the most powerful online representative of your business – your virtual sales force working for you 24/7/365 to [...]

With the rise in the US mobile subscriber market to 234 million users and more than 69.5 million of them accessing the internet and other communication services via their Smartphones like iPhone, Android and Blackberry devices, mobile marketing has opened up local marketing opportunities for many businesses. Mobile phones have become a way of life. There [...]

Contrary to misguided belief, pay per click is not a ‘get rich quick’ local marketing opportunity. That’s not to say you can’t make money but the first thing you need to understand about pay per click search engine marketing programs is that they must be properly set-up and managed for them to fulfill your revenue-generating [...]

As part of your larger local marketing strategy, email marketing is a powerful and cost effective way to help you move your targeted recipients through the conversion process. In this part of the series I will show how to organize and manage your email marketing communications so that they work together with your social media, [...]

In Part 5 of this series: City Sites, Reviews & Recommendations, I discussed the impact of customer reviews on your local marketing search results and your online authority. Just as reviews and ratings are a form of recommendation, sharing your optimized, highly focused and strategically developed content by posting it to other social media and [...]