DeMicco.com

Dr. Seuss was a wise man. Oftentimes we find ourselves working so hard to look and sound just like everyone else when maybe what we ought to do is uncover what makes us stand out. Finding your company’s ‘unique value proposition’ may be challenging. I can’t tell you the number of times I hear clients [...]

For many small businesses, Google Apps for Business is the perfect fit. One of the most obvious benefits is cost. At only $50/user/year, you can manage upfront costs by buying only what you need. Google Apps is ‘cloud computing,’ meaning everything is performed and accomplished online over an internet connection, you don’t need to spend [...]

Many small and medium sized businesses are starting to understand the business development effectiveness of social media or social networking websites like Facebook, LinkedIn, Twitter, Buzz and others. According  to Globalspec’s latest report, Trends in Industrial Marketing 2010: How Manufacturer’s Are Marketing Today, 68% of industrial respondents “plan to increase spending on social media in [...]

President Obama proclaimed May 23rd through May 29th, 2010 National Small Business Week with the following opening remarks: “Small business owners embody the spirit of entrepreneurship and strong work ethic that lie at the heart of the American dream.  They are the backbone of our Nation’s economy, they employ tens of millions of workers, and, [...]