Business Development Tips, SEO & Effective Marketing Strategies

October 29, 2011

Google Confirms SEO is NOT Spam

Matt Cutts, the Principle Engineer at Google, has stated many times in SEO (Search Engine Optimization) conferences that Google respects and has no issue with “white hat” SEO (Search Engine Optimization) tactics, but now has finally dedicated a short video to it. Matt states, “We don’t consider SEO to be spam,” and went on to [...]

September 8, 2011

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Understanding the Relationship Between Social Media and Search

Social media is a powerful way to reach out to your targeted audience groups. Small businesses, in particular, have turned to it because of its “huge consumer adoption, ease-of-use and low barrier entry,” with 70% using Facebook for marketing and 37% rating it as one of their most effective marketing tools. Many of you have [...]

September 2, 2011

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Wake up and start NAP’ing!

NAP = Name , Address, Phone Number Has anyone noticed how many online directories there are out there on the great wide web? In the world of print, even if the listing was free, one would disregard many of their choices based on the assumption that their target client is not referencing that specific directory [...]

July 15, 2011

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Facebook & Google Plus: Which Do YOU Think is Better?

So the battle has begun and there are ALOT of opinions as to what Google’s Social network Google + will do to FaceBook. I happen to be very “Pro-Google”, and though I have seen many of their products come and go over the years, I am particularly impressed by some of the things built into [...]

May 31, 2011

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Local Marketing Online: Part 10: Optimized Web Design

A successful local marketing campaign is designed not only to attract your targeted audience but to convert them to customers. At some point in the process all potential and existing customers will visit your website. It is the most powerful online representative of your business – your virtual sales force working for you 24/7/365 to [...]

May 26, 2011

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So You Say You Already Have a .Com? (Infographic)

It’s rarely disputed that a business should have a website, but unfortunately simply “having” a website doesn’t necessarily mean it’s a “good” website. Like it or not, your site is a 24 / 7 / 365 representation of your business. If someone visits your site, whether it be directly or via Search, your site is [...]