Google Analytics Keywords Report
The Google Analytics Keywords report is a great way to learn what people are using to find your site. You can toggle between Total, Paid or Non-Paid keywords to zero in on the terms being used and how effective they are.
A high bounce rate on a particular keyword is an indicator your content is not serving the visitor what they are expecting. (note: if your site is a blog, a high bounce rate may be expected as often only one page or post is being read)
By selecting paid only results, you’re able to get a good idea as to whether or not your landing pages are providing enough content for your site visitors being driven to you through your pay-per-click campaigns across the search engines.
By leveraging Google Analytics goal conversions and e-commerce reports you can further qualify the power of the keywords.
