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Local marketing has become one of the most powerful ways to reach and convert customers online.  With more than 2.5 billion local searches a month on Google alone, Google has taken notice of this fact and recently initiated a direct marketing campaign in targeted regions throughout the US to promote its local marketing opportunities. The [...]

For those of you who may not be familiar with Company Pages on the professional networking site LinkedIn, they are a great tool to share information about your brand and the individuals who represent it. If you’re researching companies, these pages also provide you with a way to familiarize yourself with others with whom you [...]

Google recently announced important updates to its ranking algorithm (nicknamed “Farmer’s Update”) that will likely adversely affect website owners who do not provide users with a high quality and relevant search experience. The company stated: “Our goal is simple: to give people the most relevant answers to their queries as quickly as possible.” Currently released [...]

Many clients ask me to help them find a cost effective enterprise solution for ERP, CRM, e-commerce, and a variety of data management challenges they are faced with. It was not too long ago that third party on-demand and OTS (off-the-shelf)  solutions were simply not what they promised to be. They had an unprofessional look and [...]

An interesting New York Times article recounts a horrifying online shopping experience a woman had with an e-retailer. The poor victim subsequently learned about an advocacy website where consumers vented their frustrations and experiences with this particular online merchant. The most disturbing part of the story was a statement posted at this consumer advocacy site by this [...]

Google’s new Instant Preview feature allows users to click on a magnifying glass icon to get a screen shot of the web page associated with the search result link being displayed. With instant access to the ‘look’ of a website page, Google’s new browser feature has big implications for business website owners. People, in general, [...]