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Maintaining consistency across the web is absolutely essential if you want to take advantage of the local marketing opportunities online. Unfortunately, there are hundreds of web directories and map listing services on the internet that have acquired your business information from either a contacts list provider or an outdated, cached web page. More often than [...]

Local marketing has become one of the most powerful ways to reach and convert customers online.  With more than 2.5 billion local searches a month on Google alone, Google has taken notice of this fact and recently initiated a direct marketing campaign in targeted regions throughout the US to promote its local marketing opportunities. The [...]

Many third party websites offer online advertising opportunities. These include professional organizations, online directories, blogs, newsletters, online magazines and journals, news sites, and a variety of informational sites. Online advertising programs for these types of websites are varied and may include banner only (i.e. graphics), text only, or a combination of media which may also [...]

Many of you are familiar with search engine ads, and may even have engaged in an online advertising campaign through one of Google’s ad programs or through Microsoft’s AdCenter. If so, many of you may have spent an awful lot of money without garnering the kind of results you were expecting. In my series Online [...]

Recently Google announced the addition of Google Instant on Google Places. Google Instant is identified as a ‘search-as-you-type’ feature that delivers results automatically as you type, with no need to hit ‘Enter’ or click the ‘search’ button. As soon as you see what you need predicted in gray text you can stop typing and your [...]

Google just announced the release of its latest social media tool aimed at bringing users ever more relevant search results that take into consideration “relationships as well as words on webpages.” The new tool is called ‘+1’ because it is essentially a graphical ‘+1’ that allows users to click on it to express their view [...]