DeMicco.com

NAP = Name , Address, Phone Number Has anyone noticed how many online directories there are out there on the great wide web? In the world of print, even if the listing was free, one would disregard many of their choices based on the assumption that their target client is not referencing that specific directory [...]

Contrary to misguided belief, pay per click is not a ‘get rich quick’ local marketing opportunity. That’s not to say you can’t make money but the first thing you need to understand about pay per click search engine marketing programs is that they must be properly set-up and managed for them to fulfill your revenue-generating [...]

In Part 5 of this series: City Sites, Reviews & Recommendations, I discussed the impact of customer reviews on your local marketing search results and your online authority. Just as reviews and ratings are a form of recommendation, sharing your optimized, highly focused and strategically developed content by posting it to other social media and [...]

When developing your local marketing strategy it’s important to include local city sites, the vast array of consumer review sites, and the variety of user recommendation tools in your marketing plan. The significance to you of these platforms and tools is the influence they have on your search listing results and your online authority. As [...]

Search and social media offer you great local marketing opportunities for branding and lead generation if you understand the new search paradigm and strategize accordingly. The leading search engines, namely Google and Bing, are now aggregating information from a variety of online sources to help determine the indexing and ranking of web pages not only [...]

In Part 2: Web & Map Listings, I explained in detail the importance of claiming and managing your web and map listings. Well, Google Places is chief among those listings that you need to claim or ‘verify’ if you expect to enhance your local marketing search results. For those of you who still may not [...]