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So the battle has begun and there are ALOT of opinions as to what Google’s Social network Google + will do to FaceBook.  I happen to be very “Pro-Google”, and though I have seen many of their products come and go over the years, I am particularly impressed by some of the things built into [...]

A successful local marketing campaign is designed not only to attract your targeted audience but to convert them to customers. At some point in the process all potential and existing customers will visit your website. It is the most powerful online representative of your business – your virtual sales force working for you 24/7/365 to [...]

It’s rarely disputed that a business should have a website, but unfortunately simply “having” a website doesn’t necessarily mean it’s a “good” website. Like it or not, your site is a 24 / 7 / 365 representation of your business.  If someone visits your site, whether it be directly or via Search, your site is [...]

With the rise in the US mobile subscriber market to 234 million users and more than 69.5 million of them accessing the internet and other communication services via their Smartphones like iPhone, Android and Blackberry devices, mobile marketing has opened up local marketing opportunities for many businesses. Mobile phones have become a way of life. There [...]

Contrary to misguided belief, pay per click is not a ‘get rich quick’ local marketing opportunity. That’s not to say you can’t make money but the first thing you need to understand about pay per click search engine marketing programs is that they must be properly set-up and managed for them to fulfill your revenue-generating [...]

As part of your larger local marketing strategy, email marketing is a powerful and cost effective way to help you move your targeted recipients through the conversion process. In this part of the series I will show how to organize and manage your email marketing communications so that they work together with your social media, [...]