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Social media is a powerful way to reach out to your targeted audience groups. Small businesses, in particular, have turned to it because of its “huge consumer adoption, ease-of-use and low barrier entry,” with 70% using Facebook for marketing and 37% rating it as one of their most effective marketing tools. Many of you have [...]

NAP = Name , Address, Phone Number Has anyone noticed how many online directories there are out there on the great wide web? In the world of print, even if the listing was free, one would disregard many of their choices based on the assumption that their target client is not referencing that specific directory [...]

A successful local marketing campaign is designed not only to attract your targeted audience but to convert them to customers. At some point in the process all potential and existing customers will visit your website. It is the most powerful online representative of your business – your virtual sales force working for you 24/7/365 to [...]

With the rise in the US mobile subscriber market to 234 million users and more than 69.5 million of them accessing the internet and other communication services via their Smartphones like iPhone, Android and Blackberry devices, mobile marketing has opened up local marketing opportunities for many businesses. Mobile phones have become a way of life. There [...]

Contrary to misguided belief, pay per click is not a ‘get rich quick’ local marketing opportunity. That’s not to say you can’t make money but the first thing you need to understand about pay per click search engine marketing programs is that they must be properly set-up and managed for them to fulfill your revenue-generating [...]

As part of your larger local marketing strategy, email marketing is a powerful and cost effective way to help you move your targeted recipients through the conversion process. In this part of the series I will show how to organize and manage your email marketing communications so that they work together with your social media, [...]